Houston Museum of Natural Science Went Viral
The Houston Museum of Natural Science (HMNS) was one chosen to showcase the world-famous Exhibition for the Lord of the Rings Trilogy. HMNS quickly realized that while the exhibit was expected to generate a great deal of interest, it didnt have a lot of appeal for their core audience. The success of the exhibition, therefore, [...]
How to Get and Use E-Mail Addresses for Viral Advertising
Viral marketing has an array of possibilities and ways to achieve your overall goals. However, just like everything else, preplanning and the right setup to create success are the things you will need to make it work for you and your e-business. The first thing you want to be sure you dont do is get [...]
Using E-Mail to Achieve Objectives
Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along. Producing a [...]
Humor Turns E-Mail Viral
A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse e-mail techniques to sell their products. The study generated some interesting results regarding the type of content that is most [...]
Four Good Reasons to Use Viral E-books
It is a well known and widely accepted fact, that E-books.FREE E-booksare one of the best weapons in a viral marketing campaign arsenal. Here are four good reasons why this is true today and will continue to be true for the foreseeable future: 1.E-books are cheap to produce and dont take long to set up. [...]
Successful Forum Viral Marketing
In order to be successful using forums to do viral marketing there are some things that are required. Do Your Homework: Prior to joining any forum, you must do some research. 1.Join relevant forums that are in some way related to the promotions primary sales market. For example, someone involved with a health related product, [...]
The Subservient Chicken
Created for Miami Advertising Agency Crispin Porter and Bogusky by The Barbarian Group, the Subservient Chicken is a viral marketing promotion of Burger Kings line of chicken sandwiches. The campaign is based on a web site that features a person in a chicken costume. The actor performs a wide range of actions based on a [...]
Using File Sharing in Viral Marketing
There are probably ten million people online, looking for downloads at any given time. Of course, a lot of them could be looking for pornography or free software but still, reaching a minimum on a million people on any given day does offer some rather intriguing possibilities. People like using file services to download music [...]
Your E-book is your Viral Salesman
E-books are the future and the future is now. The printed word on paper and bound into books used to be the only way information was given and received. They were great, you could take them with you and put them on shelves and they do still exist and will continue to for the foreseeable [...]
What Works & What Doesn’t in Viral Marketing
Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today’s ultra-permission-based world. Especially when you tell visitors nothing about their friend’s or familys privacy in the space directly next to the e-mail [...]